the hot tamales caught my eye because they have a bright and interesting box. i mean how many boxes have flames on the side leading to a litte fireball. mike and ikes caught my eye because of the bright green and yellow colors. it also had the other flavors on the box. when you can see the flavors i tend to want to see it and read it to see if i would like them. this is what i feel makes a candy box stand out, a good interesting box flavors on the box and good name.